Thanks for bringing up something like SIA and providing a new experience to employees. I'm sure employees are going to love it. It has made the job easy in lot of ways. Major highlight which I want to point out - 1. Applying leave has become so easy now. I just have to tell SIA the kind of leave and date and the job is done. 2. The policies, now I can see all the policies at one place. I just have to ask SIA about the policy and she gives all the details. This will help the onboarding employees very well.Other than this, are the holiday lists, Applaud Cards, raising genie tickets for different concerns and many more, SIA does it all.

Apart from the delighted customers, we've seen a drop in Customer Support Calls as well which is major evolution in new utility business.

With Yellow Messenger, we have achieved 26% increase in the number of leads collected for our Smart Care Product

Maintaining a delightful and consistent customer experience revolves around customer empathy and it needs continuous investment in people, processes, and partners. Yellow Messenger has facilitated 77% of our customers to self-serve for queries like web check-in, flight status and more, enabling us to deliver an exceptional experience to our customers.